As a consumer, you’ve probably been solicited at least a time or two for your opinion on a product or service that you’ve purchased. Businesses like to hear the opinion of actual customers because those opinions can inform the decisions the business will make and how they can appeal to a larger audience.
When it comes to investing, it’s pretty common knowledge that you don’t want to invest based on emotions. If you were asked whether men or women investors tend to be guided more by emotion, you would probably say that women are the emotional investors and men are more data-driven. And, you’d be wrong. There is lots of evidence in the marketplace that men are much more emotionally invested in their investments than women are.
Today, we’re talking about your opinion of the markets and how that plays a role (or shouldn’t) in your investment strategy.
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